ReachLocal Notice of Marketing Practices
ReachLocal Notice of Marketing Practices
Privacy Implications of our Products
Reverse Proxy. A key component of our technology is what we refer to as reverse proxy. Reverse proxy enables us to provide you with transparency into the success of your advertising with ReachLocal. Through reverse proxy, when a consumer clicks a link to your website through one of the ads we place for you, our router calls your site and redisplays the site (under a slightly different URL) to the consumer with a few important changes. We change the phone number to a number that we have provisioned on your behalf. This enables us to provide you with caller ID information and to record the calls so that you and we may assess the quality of the leads that you are getting through our advertising. We always play a recording in advance of the call notifying the consumer that the call is being recorded so that the consumer may hang up if he or she does not want to be recorded. In addition, you must notify all of your employees that their calls may be recorded and ensure that such recordings and notifications comply with all laws, regulations and practices relevant and/or applicable to you or your business.
We generally replace email links with web based email forms. By using the email forms we are able to show you how many emails are attributable to our advertising services. We are also able to forward you the emails if, for some reason, you do not receive them or have mistakenly deleted them. It is worth noting that Reverse proxy is not the same as creating a mirrored version of a site. We’re only redisplaying your site with the changes discussed above. Related to this point, if you have links to third party sites on your site, such links will also be run through our proxy servers. We can deactivate such proxying of third-party links if you request us to do so.
Capture Code. Capture Code is code that enables you to monitor the efficacy of our advertising campaigns by tracking visits and activities on your site. Much in the same way that Reverse Proxy tracks activity on the proxy version of your site (see discussion above), Capture Code tracks the same activity on your native site. In addition, Capture Code will also collect the referrer URL, which is the URL for the site that the consumer was viewing prior to visiting your site, and the consumer’s browser type (such as Google Chrome or Internet Explorer) and internet protocol (IP) address and allow the application of cookies and web beacons by us and our third-party publisher platforms.
Search Marketing/Targeted Display/Social Ads. Our Targeted Display and Social Ads products use web beacons (also known as web bugs, pixel tags, tracking pixels, or clear gifs) which cause “cookies” or similar technology to be stored on a visitor’s browsers when they visit or view your site or other content served by or on behalf of your site on other web sites or applications. This is necessary to provide the appropriate services. In addition, the web beacons will provide for the collection of the referrer URL (which is the URL for the site that the visitor was on prior to visiting your site), and the visitor’s browser type (such as Google Chrome or Internet Explorer), IP address, and date and time of the visit. The collection of this data allows us to better target advertising to visitors’ interests. The data also allows us to provide improvements to our services, such as improving the effectiveness of the advertisements delivered to visitors and determining the number of times a visitor sees a given advertisement. Capture Code and our reverse proxy technology may implement such tracking when installed (or implemented in the case of proxy) to better permit us to deliver Retargeting, Targeted Display and Social Ads and other products or services when enabled.
Some of our media products, such as in-app Targeted Display, utilise publishers that use location data, or that identify users’ devices using hardware, operating system or other identifiers, to deliver targeted ads to visitors. Visitors can opt-out of location-based tracking using the settings on their device and can also limit tailored ads using the “Limit Ad Tracking” settings on their device. We do not control, and are not responsible for, a given publisher’s privacy practices.
Client Centre. Client Centre with lead management is a marketing system that combines a customised website that utilises the Capture Code, automated lead management software, and a powerful mobile app. Client Centre with lead management captures your leads, notifies you of new leads, reminds you to follow up and take action, and can automatically send out auto-response and nurturing emails to your leads based on your account settings. Client Centre with lead management collects, in one place, contact and other information from inbound calls, web forms and emails submitted by consumers. You can augment the contact information by editing it directly in the Client Centre with lead management system and by uploading other contact information and customer data that you may have. Online forms that contain areas for notes from consumers are also captured, and such notes may contain personal information. If you are using phone call recording in connection with Client Centre with lead management, links to the recorded calls are accessible online or through the mobile app. Recipients of emails sent using Client Centre with lead management can unsubscribe by clicking the unsubscribe link included in every email. See above for a discussion of the privacy implications of the Capture Code.
Live Chat. Our Live Chat product enables your site to offer chat/instant messaging to your website visitors. The objective of Live Chat is to collect contact information and areas of interests from consumers so that you may later follow up with them regarding your products or services.
Custom Tracking. We may use our reverse proxy technology to track your online and offline advertising through call and web tracking. Call tracking utilises a trackable phone number that enables us to provide you with caller ID information and to record your phone calls. Web tracking tracks page views, emails and web forms, so that you and we may assess the quality of the leads that you are getting through your advertising campaigns. See above under “Reverse Proxy” for more information on our reverse proxy technology.
Please note that ReachLocal retains the ability to access all information that is retained in the ReachLocal Platform for purposes of quality assurance and campaign assessment.
Cookies and Web Beacons
In connection with our products, we utilise “cookies”, web beacons and other tracking technologies and may also permit third parties to do so. Cookies are text files containing small amounts of information that are downloaded to a user’s device when the user visits a website (including when using one of our online software solutions). Cookies are later sent back to the originating website on the user’s subsequent visits to that website. Web beacons are tiny and/or invisible graphics with a unique identifier, similar in function to cookies, that we and our third-party publishers place on your site, the proxy site and other publishers’ locations that host or may host your ads. When users access these pages, web beacons generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If a user turns off cookies the web beacon will simply detect an anonymous website visit.
Cookies are useful because they allow a website to recognise a user’s device. Cookies allow your website visitors to navigate between pages efficiently, the website to remember preferences, and us to generally improve the user experience. Separately and in conjunction with web beacons from us and our third-party publishing partners, they can also be used by us and our third-party publishing partners to tailor advertising to the consumer’s interests through tracking of browsing across websites, report about the effectiveness of that advertising, and determine which consumers to target marketing products and services. Cookies may be disabled by following the instructions for specific browsers set out here. However, some of our products may lose functionality if the cookies are disabled.
Your Use of our Products
In connection with your purchase of our products, you voluntarily give us certain information such as a name, physical address, phone number, email address and payment information. In addition, as you use our products we collect information from your website visitors and customers as described above and we also collect certain technical information such as log data (your IP address, browser type and settings, the date and time of your request, clickstream patterns, and other cookie data) and device information (your device type, operating system, settings, unique device identifiers and crash data).
We may sometimes use other businesses to perform certain services for us, which may include handling or processing personal information when that information is necessary for them to complete a requested transaction or otherwise perform their duties. We will take reasonable steps to ensure that these third-party service providers are obligated to protect personal information on our behalf. We will not sell or share your personal information with any unaffiliated third parties for marketing purposes. In the event that ReachLocal or all of its assets are acquired, all of the data collected by us through your use of our products and through other means and services provided by ReachLocal would be among the transferred assets. We reserve the right to disclose information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. We also reserve the right to disclose such information when we believe in good faith that the law requires it.
We may, from time to time, include a link on our products to web page(s) that provides disclosure of our privacy practices, though we’re not obligated to do so.
Changes to this Document
We may update this document from time to time and we would encourage you to review the document to stay informed.
Last updated on August 1, 2021