Kumeu Bouncy Castles is a family-owned company based in Auckland, providing a superb range of bouncy castles and party entertainers.

Challenges.

Starting a business has been a big learning experience for Cindy and husband Freddy. Not knowing much about digital advertising, they tried a couple of local companies providing Google AdWords services, but never felt confident that they were getting good return on their investment.

Solutions.

ReachLocal implemented a Search Marketing campaign for Kumeu Bouncy Castles, along with Client Centre with Lead Engagement (software to track leads and help businesses turn them into customers), so that Cindy can see exactly where her money is being spent, and when her next campaign is going to start. Since Cindy also works a second job, Live Chat was set up on the Kumeu Bouncy Castles website to answer visitors’ questions when she is unable to pick up the phone. She receives a full report of the chat conversation immediately via email.

Results.

The Search Engine Marketing campaign has seen a really great increase in visits to the Kumeu Bouncy Castles website, resulting in an increase in leads via form fills and Live Chat inquiries. Cindy is especially pleased with the transparency of the reporting and the high level of support from the ReachLocal team.

It’s been really important that we see exactly where our money is being spent. I can see to the day, to the cent where it’s going, where we’re at, and when the next campaign’s going to start.I would absolutely recommend ReachLocal. They’ve been there since day one; they’re fantastic for small local businesses.

Cindy Kruger
Owner
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